About Us

Nice to meet you!

You've just found a planet-friendly jewellery brand, with adventure-proof pieces designed in Wales. Made in Wales pieces coming soon too!

Tarnish-proof, waterproof and hypoallergenic, with matching pieces for you and your little ones.

Your new go-to destination for gifts. For children, for new mums, for whole families. Good for you and good for the planet.

 

What parents want

Before our recent launch, we surveyed over 100 parents to find out exactly what mums want and we spent the next 6 months meticulously designing a range of eco-friendly products that can't be found anywhere else.

From our survey, 89% said that sustainability is important when shopping for their family but 67% struggle to find sustainable gifts and accessories.

62% like buying matching accessories with their children but 97% are not aware of any sustainable jewellery brands.

 

Plant-a-heart jewellery

Aria & Avery is an adventure-proof and bath-time-approved sustainable jewellery brand for parents and their children with a fun, educational twist about caring for our planet.

All of our jewellery is presented with an extra-special plantable wild flower seed paper heart as a memorable activity to do with (or without) your children. Much better than a bunch of flowers if you ask us!

 

Our brand benefits:

  • Our jewellery AND packaging is made from recyclable and recycled materials
  • Our necklaces have a 2yr colour guarantee
  • Our wildflower seeds are great for bugs and bees!
  • Our jewellery is waterproof, tarnish-free, hypoallergenic, affordable and recyclable
  • We don't believe sustainable products should cost the earth!
  • We offer quick-release magnetic clasps to pair with our children's necklaces

    Our beginnings:

    Hi, I'm Abby! Foster mum to a 12 year old and biological mum to a four year old little girl with a baby boy on the way!

    My gorgeous toddler girly has reached that age where she loves to accessorise. She's always packing a little handbag with toys, sunglasses and play make-up. But when it comes to jewellery, if she's not pinching mine, what are her options? Plastic, plastic tat everywhere, or extremely expensive heirloom pieces that I wouldn't feel comfortable with her wearing regularly.

    I noticed a gap, not only for stylish pieces that will last longer, but also a need for sustainability without the exponential price tag. Sustainable jewellery doesn't have to have a luxury price tag (I know, I've done the research). And that goes for us grown-ups too. 

    She also loves matching with me, as do I with her, but can't warrant buying an entirely new outfit for the pair of us each time just for the gram!

    Aria & Avery, combining the names of both our children (before we found out about our latest arrival!) is a brand that wants to look after the planet for our children, and provide an alternative solution to buying gifts and accessories for parents and carers and their children, that are made to last, and that are adventure-proof (inspired by our recent move to Wales).

    I started my career as an accessories designer and creative manager for a small luxury brand over 10 years ago before heading into the corporate marketing world. Now I'm diving feet first into this brand that I'm so passionate about, with so many more products and small collections in the pipeline, to also include carers, boys and babies! 

    We'd love you to follow along on this journey with us.

    Love, 

    Aria & Avery x