Our story: The beginning of Aria & Avery – Sustainable jewellery for parents and children
Welcome to Aria & Avery! If you're looking for planet-friendly, adventure-proof jewellery designed for families, you're in the right place. We create sustainable, waterproof, hypoallergenic jewellery that's made to be loved by both parents and little ones – and better still, it’s good for the planet too.
Born in Wales and inspired by real mums (like me!) and our children, Aria & Avery is more than just a jewellery brand. It's a mission, a community, and a commitment to doing better for our kids – and their future.
Why Aria & Avery exists: A problem every parent knows
I’m Abby – mum to a 4yr old girl, baby boy, and foster mum to a pre-teen. Like many of you, I found myself stuck between cheap plastic kids' jewellery or expensive heirloom pieces that weren’t made for muddy adventures or bath time.
My daughter loves to match with me, and I love it too. But coordinating our outfits or accessories usually meant buying unnecessary clothes for every occasion and her jewellery was always cheap plastic that broke, or beads that pinched her skin. I realised there was a huge gap in the market for:
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Durable, non-toxic, hypoallergenic jewellery safe for kids
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Sustainable jewellery that doesn’t cost the earth
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Fun, meaningful gifts for new mums, families and birthday parties
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Matching accessories that aren't throwaway trends
So I decided to build it myself.
The Aria & Avery mission: Jewellery that’s built to last and to love
Before our official launch, we surveyed over 100 parents to ask what they really want when it comes to family-friendly jewellery and gifts. The results spoke volumes:
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89% said sustainability is a priority when shopping for their family
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67% struggle to find sustainable gifts and accessories
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62% love the idea of matching with their children
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But 97% couldn’t name a single sustainable jewellery brand for families
We spent the next 6 months designing a collection of eco-conscious jewellery that fits busy, joyful, sometimes chaotic family life. We focused on function, fun and planet-friendly design. The result? Aria & Avery.
Our Jewellery – Designed for real life
Our collections are created with both kids and adults in mind. Here's what makes our pieces different:
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Waterproof, tarnish-proof and hypoallergenic – ideal for sensitive skin
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Made from recycled and recyclable materials
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Presented in sustainable packaging
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Quick-release magnetic clasps available for child safety
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2-year colour guarantee – no more green skin!
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Affordable and giftable, without compromising on values
We call our products "adventure-proof" because they’re ready for everything: from puddle-jumping to party days.
Jewellery that grows with you: Our plant-a-heart promise
Every Aria & Avery piece comes with a plantable wildflower seed paper heart, turning your gift into a beautiful, hands-on activity for your children – or a peaceful moment for you.
It’s our little reminder that sustainable living can start small – even with something as joyful as jewellery.
These flowers are loved by bees and bugs, supporting biodiversity and helping kids connect with the environment in a simple, magical way.
From our family to yours
The name Aria & Avery is inspired by our children. It reflects everything we believe in: connection, care, and conscious living.
Our family recently moved to the beautiful Welsh countryside – the perfect backdrop for building a brand rooted in nature, resilience and adventure.
My background as a designer and creative manager in the luxury accessories world, combined with a career in marketing and brand consultancy, gave me the tools to create Aria & Avery that brings together style, substance and sustainability.
But this brand isn’t just for us – it’s for you, your children, your friends, your chosen family. And it’s only the beginning.
What’s Next for Aria & Avery?
We’re already working on new designs, including:
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Gender-neutral jewellery and accessories
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Pieces for carers, dads and siblings
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Made in Wales jewellery
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Limited-edition seasonal drops
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Eco-gifting bundles and subscription boxes
Follow our journey as we grow, one meaningful piece at a time.
Join the Aria & Avery Family
Whether you're here to shop for a thoughtful eco-friendly gift, match with your mini-me, find a push present or simply want to make more conscious purchases, we're so glad you're here.
👉 Explore our collections
👉 Sign up to our newsletter for early access and exclusive offers
👉 Follow us on Instagram to join our community of planet-loving families
Let’s raise kind kids, celebrate special moments, and protect the planet together.
With love,
Abby & the Aria & Avery Family x